UGA named Collin Crane the Director of Athletic Performance for Men’s Basketball on May 12, 2022. Crane sports ten seasons of experience, including stints within the SEC at Mississippi State and Florida. During that span, teams with Crane on their strength and conditioning staff earned postseason bids in seven of nine possible years and averaged 22.8 wins per season. Crane was one of the first strength coaches to partner with Mississippi State’s Athlete Engineering Program. The multidisciplinary research collaboration between the university’s academic and athletic departments explores human performance, processes, and analysis. Since the initiative started, Crane has co-authored multiple peer-reviewed studies on various topics which include force plate analysis and wearable technology in addition to basketball shoe design and assessment. A firm believer in video, strength and diet analysis, Crane is a certified specialist by the National Strength and Conditioning Association (NSCA) and the Collegiate Strength and Conditioning Coaches Association (CSCCA). In addition, he also is trained and certified in the Biosignature Modulation Level I program, an integrated system to track an athlete’s body composition and nutritional needs.